<
https://www.designboom.com/technology/clear-channel-ooh-campaign-helps-homeless-sweden-01-08-2019/>
"clear channel sweden has partnered with the local government to launch
the ‘out of home’ (OOH) campaign in an effort to direct stockholm’s
homeless population towards shelter during the cold winter months. the
digital billboards, which are ever-present in many cities around the
world, swap their usual commercial content with information and
directions to the nearest shelters, helping the city’s most vulnerable
demographic."
Great idea. Via Kerry Amburgy-Dickson (Kalex).
Share and enjoy,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://www.xanadu.com.au/ Chief Scientist, Xanadu
http://www.glasswings.com.au/ Partner, Glass Wings
http://www.sericyb.com.au/ Manager, Serious Cybernetics
