How the Ratatouille Musical Went From TikTok Sensation to All-Star Broadway Production

Fri, 8 Jan 2021 04:50:08 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
https://time.com/5925560/ratatouille-tiktok-musical/

"It started when Emily Jacobsen, a 26-year-old schoolteacher from
Hartsdale, N.Y., posted a squeaky-voiced a capella ode to Pixar
character Remy the Rat to TikTok in October. The ballad, which Jacobsen
composed while cleaning her apartment, went viral. Other users employed
the platform’s “duet” feature to add new background music or melodies,
choreograph dances, and build panoramas of a moving stage. One even
designed a fake Playbill. “TikTok is uniquely suited for
collaborations,” says RJ Christian, a 21-year-old New York University
student and composer. “A video can be re-contextualized and repurposed
and passed around, die and come back to life in a different way.” TikTok
had laid out all the pieces for a Ratatouille musical. Someone just
had to put them together."

Share and enjoy,
                *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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