‘Kidfluencer’ culture is harming kids in several ways – and there’s no meaningful regulation of it

Tue, 23 May 2023 06:30:14 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam

"Parents share content of their children for myriad reasons, including to
connect with friends and family, and to seek validation or support.

However, some parents also do this for commercial gain. They manage their
children as social media “kidfluencers” – allowing them to work with brands to
market products to other children (and adults).

The Australian Competition and Consumer Commission’s latest interim report for
the Digital Platforms Services Inquiry has acknowledged key issues relevant to
kidfluencers, including privacy concerns and possible labour exploitation

Our research, published recently in the M/C Journal, further highlights how
the kidfluencer culture opens the door for possible child exploitation and a
host of other problems.

There is a clear need for regulation in this space – and achieving it will
require a considered, collective effort."

       *** Xanni ***
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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