<
https://www.theguardian.com/australia-news/2025/dec/06/melbourne-bakery-montmorency-tiktok-harassment-viral-video>
"Lawrence Du knew instinctively that his parents’ bakery had the potential to
pop off on social media.
Shaun Du and Cindy Vuong opened Montmorency Bakehouse on the fringe of
Melbourne’s east in 2003, after migrating to Australia from Vietnam. They
started selling pillowy, coconut-dusted lamingtons, vanilla slices, chunky
steak pies and crusty loaves of bread alongside crispy banh mi and rice paper
rolls, creating a traditional country-style Australian bakery with a Vietnamese
twist.
Lawrence, 28, who runs his own social media marketing company, had grown up
with the bakery and wanted to share stories of his parents’ “hard work, all the
love and care that they pour into their business”, he tells
Guardian
Australia.
Shaun and Cindy had a limited understanding of what their son wanted to do. But
after costs rose with inflation and competition in the area increased, they
finally relented.
“I knew that the videos were going to do well, but I didn’t expect them to do
this well,” Lawrence says.
Lawrence leaned into his parents’ unpolished charm: Cindy is sweet and friendly
and struggles to remember her lines, a neat dramatic foil to Shaun’s sardonic
sense of humour. The videos are a wholesome and funny behind-the-scenes look at
the couple, the workings of the bakery and the food they sell.
Their first TikTok video appeared last year. It was an instant success."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
