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https://theconversation.com/sex-pink-and-empowerment-are-used-to-sell-alcohol-to-women-they-dont-always-like-it-277610>
"Ellidy pops into the bottle shop on her way out to dinner with friends.
She’s faced with rows of evocative labels – using artwork, imagery and symbols
to help portray the essence and style of the alcohol on sale.
She narrows it down by wine variety, something local and in her price range.
She chooses between two eye-catching labels: one with vivid pink flowers and
another with a young woman’s face on the label, hidden by clouds.
She grabs one she thinks will mean something to the group of people she’s going
to see.
Ellidy is a fictional shopper. But the labels she’s faced with are real
examples from our research on how alcohol labels are designed to appeal to
women.
This includes pink labels, and those featuring women’s body parts, high heels
or needlework.
Here’s what else our research, published in the
International Journal of Drug
Policy, found."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
