<
https://theconversation.com/australia-may-ban-infant-formula-advertising-heres-what-the-online-ads-actually-say-278084>
"Recently, the federal government released a consultation paper seeking input
on whether it should introduce legislation to prevent or restrict infant
formula marketing in Australia. The consultation is open for submissions until
April 10.
Until February 2025, Australian formula brands were under a voluntary agreement
not to advertise formula products for babies aged 0 to 12 months, in order to
support and protect breastfeeding.
With recent data revealing lower-than-desired rates of breastfeeding in
Australia, the government has chosen not to renew the voluntary arrangement and
is exploring tougher measures.
These moves don’t explicitly promote breastfeeding. Rather, they aim to curtail
marketing practices that position formula as an equivalent or preferable
alternative.
Our analysis of online formula ads targeting parents in Australia reveals how
companies prey on parents’ anxiety – and the problems with having a voluntary
agreement."
Cheers,
*** Xanni ***
--
mailto:xanni@xanadu.net Andrew Pam
http://xanadu.com.au/ Chief Scientist, Xanadu
https://glasswings.com.au/ Partner, Glass Wings
https://sericyb.com.au/ Manager, Serious Cybernetics
