A deadly strike, or Call of Duty clip? How the US government is trying to memeify the war on Iran

Sun, 15 Mar 2026 03:21:44 +1100

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/a-deadly-strike-or-call-of-duty-clip-how-the-us-government-is-trying-to-memeify-the-war-on-iran-277974>

"Millions of people recently watched a video posted by the White House showing
US strikes against Iranian targets. The clip didn’t just resemble Call of
Duty
: it mixed real strike footage with footage from the game itself, complete
with “killstreak” animations designed to reward performance and simulate
achievement.

Governments are increasingly communicating war using the visual language of
video games and internet memes. In doing so, they don’t just trivialise
violence – they make it harder to grieve the victims of the violence, by
anaesthetising our responses to the suffering.

It’s a tactic that shapes how we interpret violence, and which quietly
determines whose deaths register as deaths at all."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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