A probe into ‘forever chemicals’ in activewear lays bare fashion’s greenwashing problem

Sat, 2 May 2026 05:50:12 +1000

Andrew Pam <xanni [at] glasswings.com.au>

Andrew Pam
<https://theconversation.com/a-probe-into-forever-chemicals-in-activewear-lays-bare-fashions-greenwashing-problem-281146>

"Have you ever paid more for a product because a brand told you it was good for
you and the planet? Many activewear shoppers do exactly this, trusting that the
“healthy” image on the label matches what is actually in the fabric. That trust
is now being questioned.

The Texas Attorney General’s office has launched a formal investigation into
the activewear brand Lululemon. The question: does its activewear contain PFAS,
a group of toxic “forever chemicals”?

This sits uncomfortably with a brand built on wellness. Lululemon has denied
the claims. It says it phased out PFAS in 2023 and that these chemicals had
only ever been used in a small number of water-repellent items. No wrongdoing
has been found.

But the case highlights a wider problem: a gap between what fashion brands
promise and what is actually in their products."

Cheers,
       *** Xanni ***
--
mailto:xanni@xanadu.net               Andrew Pam
http://xanadu.com.au/                 Chief Scientist, Xanadu
https://glasswings.com.au/            Partner, Glass Wings
https://sericyb.com.au/               Manager, Serious Cybernetics

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